Yelp.com For Business Owners – What it is and Why its Important

Posted by john May 8, 2009 @ 2:37 am
Internet Marketing

Hi and Thanks for checking out my blog again. Where there is always something new to learn.

We all like to be complimented for a job well done. It not only feels good, it also helps spur us on to continue performing. Best of all, compliments from satisfied customers are some of the best advertisements a business can hope for. What better way to let the world know how well the company is doing than by publicizing good compliments on our company website?

Testimonials about your company are good, yes, but when you really think about it, what company in their right mind would publish a negative comment on their company website? When you read other website testimonials, do you wonder if you’re only getting half of the story? This is where Yelp.com comes in – to help people find compliments and testimonials about businesses that they can trust.

What Yelp.com is: Yelp.com is a website that allows users to search for and then rave, rate, and critique a business. The possibilities are endless. You can review your favorite bookstore, favorite restaurant, even your family doctor. But Yelp.com is more than a simple review website – it’s also a social networking site where people can make friends, compare favorites businesses, and more. While Yelp.com originally became well-known as a source of accurate restaurant reviews, it is becoming a haven for reviews on just about any type of consumer oriented company.

Why Yelp.com is important: Yelp is growing more popular with every second. QuantCast.com, which ranks website popularity, states that the site has almost doubled its traffic in the months between October 2008 and March 2009 (that’s 5.9 million visitors in March 2009 alone). Need I say more?

Why Yelp.com is successful: The social aspect of Yelp is, in my opinion, the key to the website’s success. Whenever I read a review on Yelp, I can quickly and easily check all of the reviews that person has left. This makes it easy for me to “judge” reviewers and decide if their opinions and perspectives are in keeping with my own. If I find a reviewer that leaves good reviews, I’m very likely to follow their advice and recommendations.

How your business can benefit from Yelp.com: Believe it or not, Yelp gives you the chance to list your business for free. Since so many people are using Yelp.com to find businesses, this is a great source of free advertising. Not only that, but positive reviews about your business that are left on Yelp can send a lot of customers your way.

How Yelp.com can hurt you: Bad reviews, of course. Reviews aren’t moderated on Yelp, so if an unhappy customer leaves you a scathing review, you’ll have to deal with it. Yelp does give you a chance to respond to reviews, however, so make the most of it. Be honest if your business made a mistake, and do your best to fix the problem for the future. Take the high road no matter what you do when responding to a bad review.

If you haven’t done so already, it’s time to check out Yelp.com.

Yelp Offers Business Owners Minor Risk Yet Big Rewards!

Check out Spork Marketing for more small business marketing information, advice, and tips.

Jason Lancaster’s resume and experience – he’s an engineering school graduate with an accomplished sales and marketing background – is anything but typical. Jason’s technical background and his experience as a sales executive, manager, and marketer uniquely fit him to the task of owning and operating Spork Marketing, a results-oriented Internet marketing company established in 2007. Jason’s mission statement is “to help businesses make money online.

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