Why Reputation Management Makes Great Business Sense
Why Reputation Management Makes Great Business Sense
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Home Page > Internet > Internet Marketing > Why Reputation Management Makes Great Business Sense
Why Reputation Management Makes Great Business Sense
Posted: Feb 15, 2012 |Comments: 0
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Are there negative articles or reviews written about you on the internet? You don’t have to be a celebrity to get bad press. With the ubiquity of the internet, more and more small to large businesses and individuals are finding negative comments and press to battle with. One bad Yelp comment can rank high on Google and potentially devastate your internet ranking. Also, one bad blog can clobber all your internet marketing efforts.
Reputation is about your credibility. Reputation can win you clients and customers. Reputation can garner fans.
Although there is no way to stop negative commentary from infiltrating the Internet, there are some simple steps your company can take to respond to any unfavorable attention found on the Web and protect your reputation.
When your company first comes across a negative comment, the first protective measure to take is to contact the website, blog, forum or other outlet and ask politely for the comment to be removed. It would be helpful to explain why the comment is incorrect or out of line, while also stressing your official ties to the company being commented on. While, we recommend doing this step first you should realize that freedom of speech allows for most comments on the internet.
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If the site refuses to remove the post after such a request your company has the option of publishing a reply or corrected information through other similar sites. Rival sites may be eager for the opportunity to correct information published on competitors’ sites.
If your company believes a comment is truly defamatory or monetarily damaging, a logical next step to consult with a lawyer as to if action can and should be taken.
Another great way to combat negative comments is to do reputation management. The E-Consulting Network team will research your keyword rankings in depth. We will then isolate optimum keywords to associate with a positive campaign geared toward managing your online reputation. After choosing the best keywords, we will then write six articles about you or your business that incorporates the keywords. All content will be forwarded to you for approval or edits. We will then saturate the internet with the new content and set up keyword rich sites that incorporate your message. The sites will then be marketed by us over a period of three months. We can continue intensive marketing after the initial three months if you so choose.
Tackle your internet reputation today! Go to www.econsultingnetwork.net or email support@econsultingnetwork.net. You can also call us at 888.740.1071 ext. 2.
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About the Author:
E-Consulting Network, LLC is a wholesale SEO provider, providing cost effective solutions to businesses large and small. We also provide a wide array of additional online marketing services, including search engine optimization, pay per click management, email marketing, video marketing, reputation management and landing page / web site design.
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